AI Insights · Timothy · January 2025
Top 5 Apparel Apps on Unified Platform in Netherlands Q4 2024
Discover the performance trends of the top 5 apparel apps in the Netherlands during Q4 2024, featuring download and active user insights from Sensor Tower.
In the fourth quarter of 2024, the top five apparel applications in the Netherlands showed interesting trends in their download and active user metrics. Here's a closer look at the performance of each app, based on data from Sensor Tower.
SHEIN - Shopping Online experienced a fluctuating trend in weekly downloads, starting from around 24.8K at the beginning of the quarter and dipping to approximately 9.2K before rising again to 12.7K by the end of December. The app maintained a robust presence with weekly active users, peaking at nearly 1.5M during early December, though there was a noticeable decline to about 1.1M mid-December before recovering to 1.2M at the end of the quarter.
Zalando – Online fashion saw its downloads peak at 18.5K in mid-October, followed by a gradual decrease to 8.7K in early December, before a slight recovery to 10.8K by the end of the year. The app's active users showed an upward trend, reaching a high of approximately 1.3M in late November, despite some fluctuations throughout the quarter.
UNIQLO - LifeWear began the quarter with downloads around 14.9K, decreasing steadily to 4.5K by the year's end. However, active users increased steadily, starting at 18.7K and peaking at 27.2K at the end of December.
The C&A Mode Online Shop app showed a notable spike in downloads to 16.7K in late November, before dropping to 4.8K by the end of December. Active users also increased significantly, reaching 167.6K in early December, before settling at 135.4K by the end of the quarter.
Finally, H&M began Q4 with downloads of 6.9K, peaking at 12.7K in late November, and closing the quarter with 4.8K. Active users showed a strong performance, peaking at 408.8K in early December, maintaining a stable presence around 370K by the end of the quarter.
These insights are derived from Sensor Tower's comprehensive data and provide a snapshot of consumer engagement with top apparel apps in the Netherlands. For more detailed insights and analytics, visit Sensor Tower's platform.
