AI Insights · Timothy · January 2025
Top 5 Apparel Apps in Nigeria: Q4 2024 Performance
Explore the performance trends of the top 5 apparel apps on a unified platform in Nigeria during Q4 2024, as reported by Sensor Tower.
In the fourth quarter of 2024, the top 5 apparel applications on a unified platform in Nigeria showed varied performance trends, as reported by Sensor Tower.
SHEIN-Shopping Online experienced fluctuations in weekly downloads, starting at around 11.4K and dipping to approximately 5.5K by the end of December. Meanwhile, weekly active users remained relatively stable, peaking at about 122K.
African Fashion Dresses saw a gradual increase in downloads, starting from 3.1K and reaching 4.4K mid-quarter before ending at 2.7K.
Zara maintained a steady download rate, with a slight uptick to 667 downloads at the quarter's end. Its active users showed modest growth, peaking at 4.3K in late November.
Fashion Nova: Trendy Shopping had a consistent download trend, with notable spikes reaching 879 downloads in late November. Active users increased steadily, closing the quarter at 5.3K.
Women Ankara Styles saw a slow but steady rise in downloads, peaking at 632 in early December before tapering off.
For more detailed insights and trends, visit Sensor Tower.
