Top 5 Apparel Apps Performance in Mexico Q4 2024

In the fourth quarter of 2024, the top apparel applications in Mexico showcased a variety of trends in terms of downloads and active users, based on data from Sensor Tower.

SHEIN - Shopping Online saw a notable fluctuation in weekly downloads, starting at around 536K and dipping to approximately 184K mid-quarter, before recovering to 254K by the end of December. Despite these changes, the app maintained a robust number of active users, peaking at 36M at the start of the quarter and concluding with 30M.

Nike: Shoes, Apparel, Stories experienced an increase in downloads, with a high of 118K in mid-November. Active users also demonstrated growth, reaching nearly 2.8M in the same period, closing the quarter at 2.2M.

adidas: Shop Shoes & Clothing downloads peaked at 82K in November, with active users rising steadily from 565K to over 1M by the end of December.

H&M showed consistent weekly downloads, peaking at 37K mid-quarter. Active users increased significantly, starting from 497K and reaching 742K in late November, stabilizing around 602K by the end of the quarter.

ZARA reported a steady increase in downloads, with a peak of 35K at the year's end. Active users grew from 375K to 417K over the quarter, showcasing a gradual upward trend.

For more detailed insights and data, visit Sensor Tower's platform.