AI Insights · Timothy · January 2025
Top Apparel Apps Performance in Lithuania Q4 2024
Explore the performance trends of the top apparel apps in Lithuania during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the performance of the top five apparel applications on a unified platform in Lithuania showcased varied trends in downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online experienced a notable fluctuation in weekly downloads, peaking at 15.5K in late October before gradually declining to 5.6K by the end of December. Its weekly active users saw a rise to 279K in late November, followed by a decline to 213K by the quarter's end.
Zalando – Online fashion showed a steady increase in downloads early in the quarter, reaching 6.3K in early November. However, downloads tapered off to 2.3K by the end of December. Active users fluctuated, peaking at 134K in early December before settling at around 111K.
ABOUT YOU Outlet saw its downloads peak at 4.5K in late October, with a noticeable drop to 1.1K by the end of the quarter. The app's active users also decreased, starting at 11.5K and ending at 5.7K.
efootwear.eu online shoe store had a varied download trend, peaking at 3.3K in late November, while active users decreased throughout the quarter, ending at 10.3K.
ABOUT YOU Online Fashion Shop downloads showed a downward trend from a peak of 2.3K in mid-November to 762 by the end of December. Active users also saw a decline, moving from 115K to 86K over the quarter.
These insights highlight dynamic user engagement across leading apparel apps, with more detailed analysis available through Sensor Tower.
