AI Insights · Timothy · December 2024
Top Apparel Apps in Latin America: Q4 2024 Performance
Explore the performance of the top apparel apps on a unified platform in Latin America during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the top apparel applications in Latin America showed varied performance trends on a unified platform, combining data from both iOS and Android. Here's a closer look at how these apps fared, based on insights from Sensor Tower.
SHEIN - Shopping Online saw a decline in weekly downloads throughout the quarter, starting at 1.6M and ending at about 1M. The app maintained a high level of engagement with weekly active users peaking at over 103M mid-quarter before settling at around 93M.
adidas: Shop Shoes & Clothing had a fluctuating download pattern, with numbers peaking at 221K in late November. Active users increased significantly, reaching a peak of over 4.3M in the same period.
Lojas Renner - Comprar Roupas showed a consistent download rate, with a slight upward trend reaching 150K in early November. Weekly active users peaked at 9.9M towards the end of November.
Nike App: Roupas, Tênis e mais witnessed a peak in downloads at 179K in late November, while active users climbed to 1.4M during the same period.
C&A - Comprar roupas experienced a rise in downloads, peaking at 130K in early December. Active users also increased, reaching over 4.6M in late November.
For more detailed insights and data, visit Sensor Tower's platform.