AI Insights · Timothy · January 2025
Top 5 Apparel Apps in Kenya: Q4 2024 Performance Insights
Explore the download and active user trends of the top 5 apparel apps in Kenya during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, the performance of top apparel applications in Kenya on a unified platform showed varied trends in downloads and active users, as reported by Sensor Tower.
SHEIN-Shopping Online saw a fluctuating download pattern, starting at approximately 5.3K weekly downloads and tapering off to around 1.6K by the end of December. Active users initially increased from 41.2K to a peak of 62.1K in early December, before declining to 45.4K.
African Fashion Dresses maintained a relatively stable download rate, peaking at 523 in early November before concluding the quarter at 302 downloads.
Zara experienced a steady download increase, beginning at 246 and reaching 366 downloads by late November. Active users showed consistent engagement, climbing from 4.8K to a high of 5.3K during the quarter.
Fashion Nova: Trendy Shopping recorded a modest rise in weekly downloads, starting at 227 and peaking at 302 in late November. The app maintained a stable active user base, slightly increasing from 2.8K to 2.9K by quarter's end.
Aviator Nation showed a consistent download pattern, averaging around 200 downloads weekly. Active users grew from 1.5K to 1.8K over the quarter, indicating steady engagement.
For more detailed insights and analytics, visit Sensor Tower.
