Top 5 Apparel Apps in Italy: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications in Italy exhibited varied performance trends across downloads and active users, as reported by Sensor Tower.

SHEIN - Shopping Online saw a gradual decline in weekly downloads, starting at approximately 111K at the beginning of October and dropping to about 60K by the end of December. Despite this, weekly active users remained robust, peaking at around 9.6M mid-quarter before slightly dipping to 7.2M by year-end.

Zalando – Online fashion experienced a significant peak in weekly downloads, reaching nearly 78K in late November. Active users showed a positive trend, rising from 3.6M in early October to 4.8M by the end of November, before settling at 3.5M as the quarter closed.

ZARA maintained a stable download rate, with a notable increase in late November, reaching over 52K. Active users also increased during this period, climbing to 1.1M in late November, and closing the quarter with 1M active users.

H&M showed a consistent increase in downloads, peaking at 42K in late November. Active users spiked to over 1.1M during the same period, before settling at 787K at the end of December.

Nike: Shoes, Apparel, Stories had a varied download trend, starting at 25K and declining towards the end of the quarter. Active users reached a high of 625K in late November but ended the year at 311K.

For more detailed insights and analysis, visit Sensor Tower's platform.