Top 5 Apparel Apps in Israel: Q4 2024 Performance Overview

In the fourth quarter of 2024, the top 5 apparel applications in Israel showcased diverse performance trends on a unified platform, combining data from both iOS and Android. This analysis, sourced from Sensor Tower, highlights key metrics such as downloads and active users.

SHEIN - Shopping Online saw a consistent rise in weekly downloads, starting from 11.3K and peaking at 16.1K in mid-November. Active user numbers fluctuated, initially climbing from 1.25M to a high of 1.52M before settling around 1.25M by the end of December.

Fawri experienced a notable increase in downloads in early November, reaching 11.1K, before dropping to 804 by mid-December. Despite the lack of active user data, these download trends suggest fluctuating user interest throughout the quarter.

Next: Shop Fashion & Homeware showed a steady decline in downloads from 4.2K in late October to 1.8K by year-end. However, active users increased from 47K to a peak of 74.5K in mid-November, before declining to 54K.

ZARA maintained relatively stable download numbers, with a notable spike to 11.6K in mid-December. Active users grew from 34.5K to 66.5K by the end of December, indicating a positive engagement trend.

adidas: Shop Shoes & Clothing downloads rose from 1.2K at the start of the quarter to a high of 4K in late November. Active user numbers mirrored this trend, increasing from 11.9K to 15.7K during the same period.

For more detailed insights and analytics, visit Sensor Tower's platform to explore these trends further.