Top 5 Apparel Apps in Ireland: Q4 2024 Insights

In the fourth quarter of 2024, the top apparel applications in Ireland showcased varied trends in downloads and active users, as revealed by Sensor Tower data.

SHEIN - Shopping Online saw a decline in weekly downloads, starting at approximately 10.9K in early October and dropping to around 6.6K by the end of December. However, the app maintained a strong user base, with weekly active users peaking at around 705K in mid-November before slightly decreasing to 597K by the year's end.

Next: Shop Fashion & Homeware experienced a varied download trend, reaching a high of about 4.5K in early November. The app's active users saw a steady increase from 62K in early October to nearly 69K by late December.

Zalando – Online fashion exhibited a notable rise in downloads, peaking at 7.7K in early November. Its active user numbers remained relatively stable, ending the quarter with approximately 34K weekly active users.

JD Sports showed fluctuating download figures, hitting a high of about 6.7K in mid-November. Active users increased steadily, starting at 12K in early October and reaching over 30K by late November.

Finally, H&M experienced a significant spike in downloads around Christmas, with numbers jumping to 4.9K. Active users saw a consistent rise, ending the quarter at approximately 46K.

These insights highlight the dynamic nature of the apparel app market in Ireland, with fluctuations in user engagement and download trends. For more detailed analytics, visit Sensor Tower.