Top 5 Apparel Apps Performance on Unified Platform in Hungary, Q4 2024

In the fourth quarter of 2024, the performance of the top 5 apparel applications on a unified platform in Hungary showcased varied trends in weekly downloads and active users, according to data from Sensor Tower.

SHEIN - Shopping Online experienced a decline in weekly downloads, starting at approximately 18K in early October and dropping to around 10K by the end of December. However, the weekly active users fluctuated, peaking at about 1.27M in mid-October before decreasing to just over 1M by the end of the quarter.

Zalando – Online fashion saw a notable spike in downloads in late October, reaching 13.8K, before falling to 5.9K in early December, then rising again to just under 10K by the end of the quarter. Its active user base grew steadily, reaching a high of 185K in early December.

myKiK - Magyarország showed a significant increase in downloads from 147 in late September to a peak of 22.6K in mid-November. However, active users remained relatively low, with a peak of 788 in mid-November, before declining to 281 by the end of December.

ABOUT YOU Outlet had an initial download surge of 12.5K at the start of October, which fell to 2.3K by late December. Active users peaked at 97.8K in mid-November, then declined to 81.2K by the end of the year.

Finally, ABOUT YOU Online Fashion Shop began the quarter with 6.6K downloads, seeing a peak of 8.5K in mid-November, and ended with around 2.9K. Active users saw a peak of 306K in mid-November before declining to 218K by year-end.

For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.