AI Insights · Timothy · January 2025
Top 5 Apparel Apps Performance in Croatia - Q4 2024
Explore the performance trends of the top 5 apparel apps in Croatia during Q4 2024, with insights into downloads and active user metrics.
In the fourth quarter of 2024, the top apparel applications in Croatia displayed varied performance trends, as reported by Sensor Tower. Here's a closer look at the weekly downloads and active users for these leading apps.
SHEIN - Shopping Online showed a decline in weekly downloads, starting from 9.9K in early October and dropping to around 7K by the end of December. Despite this, weekly active users remained relatively stable, fluctuating between 215K and 247K throughout the quarter.
ABOUT YOU Outlet experienced a peak in downloads at 10.1K in late October, followed by a decrease to 2.5K by the end of the year. Active users saw a significant increase in the last week of December, reaching approximately 67.5K.
Zalando – Online fashion maintained a steady download rate, with a noticeable rise to 7.3K in late November. Active user numbers started at 345K and showed a dip mid-quarter, before climbing back to 336K by the end of December.
ABOUT YOU Online Fashion Shop exhibited a downward trend in downloads, from 4.5K in early October to just over 3K at the end of December. However, active users remained robust, peaking at 475K in mid-November before stabilizing around 313K.
Lastly, Reserved saw a significant increase in downloads, peaking at 16.8K in late November, while active users rose from 313 in mid-October to 14.7K by the end of November.
For more detailed insights and data analysis, visit Sensor Tower.
