Top 5 Apparel Apps Performance in Guatemala Q4 2024

In the fourth quarter of 2024, the top five apparel applications in Guatemala displayed varied performance metrics, reflecting their popularity and user engagement on a unified platform. This analysis, provided by Sensor Tower, highlights key trends in weekly downloads and active users.

SHEIN - Shopping Online saw a consistent decline in weekly downloads, starting from around 18.6K at the beginning of the quarter and dropping to approximately 9.1K by mid-December. However, a slight recovery was noted at the end of the month, reaching about 12.9K. The app's weekly active users also decreased from 320K to a low of 203K by early December but rebounded to 247K by the end of the quarter.

Puma PRIS (GT) experienced a notable drop in weekly downloads from 9.4K to 1.8K over the quarter. Despite the decline in downloads, the app maintained a relatively stable number of active users, peaking at 59.1K mid-quarter and rounding off at 44.6K.

ZARA had fluctuating download numbers, starting at 369 and peaking at 1.6K by the end of December. Active users showed an increase, reaching a high of 3.3K by the quarter's end.

PULL&BEAR recorded a modest rise in downloads, starting at 228 and climbing to 649 by December 30. Active users also grew from 794 to 1.3K, indicating a steady increase in user engagement.

Finally, BERSHKA showed similar trends, with downloads beginning at 221 and reaching 628 by the end of the period. Active users also rose from 681 to 1.1K, reflecting an upward trend in user interest.

These insights reflect the dynamic nature of the apparel app market in Guatemala during Q4 2024. For more detailed analysis and data, visit Sensor Tower's platform.