AI Insights · Timothy · January 2025
Top Apparel Apps in Greece: Q4 2024 Performance on Unified Platform
Explore the performance trends of the top 5 apparel apps in Greece during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, the performance of the top apparel apps in Greece on a unified platform showcased diverse trends in downloads and active user engagement, as reported by Sensor Tower.
SHEIN - Shopping Online observed a gradual decline in weekly downloads, starting from around 20K at the beginning of the quarter and dropping to approximately 11.5K by the end of December. However, weekly active users remained consistently high, peaking at about 1.4M during early November before stabilizing around 1.2M.
efootwear.eu online shoe store experienced fluctuations in weekly downloads, with a notable surge to 24.8K in late November. The app's weekly active users showed a steady increase, reaching a high of 122K users by the end of November before slightly decreasing to 86.5K by the end of the quarter.
ABOUT YOU Online Fashion Shop had a stable download trend, with a peak of 16.1K in mid-November. The app's active user base grew significantly, from 245K at the beginning of the quarter to a high of 367K in late November, before tapering off to 235K by year-end.
ABOUT YOU Outlet saw an increase in downloads mid-quarter, reaching 18.6K in early December. Active users also rose, peaking at 59.2K mid-December, indicating a growing engagement before settling around 45K.
MODIVO - Moda i zakupy online reported a steady download increase, peaking at 11.9K in late November. The app's active users showed growth up to 19.8K in late November, before a slight dip to 10.5K by December's end.
These insights from Sensor Tower highlight the evolving landscape of apparel apps in Greece, revealing trends in user engagement and app popularity across the quarter. For more detailed analytics, further exploration on Sensor Tower is recommended.
