AI Insights · Timothy · January 2025
Top 5 Apparel Apps Performance in Ghana, Q4 2024
Explore the download and active user trends of the top 5 apparel apps in Ghana for Q4 2024, with data from Sensor Tower.
In the fourth quarter of 2024, the performance of top apparel applications in Ghana showcased varied trends in downloads and active user metrics, as reported by Sensor Tower.
SHEIN-Shopping Online maintained a consistent download rate with a peak of around 6.7K in mid-October. The app experienced fluctuations in weekly active users, starting at approximately 64.8K and peaking at 73K in mid-November before ending the year at 67.9K.
African Fashion Dresses saw its downloads rise significantly in the week of October 21, reaching 2.7K. However, the numbers settled to an average of about 1.4K towards the year's end.
Fashion Nova: Trendy Shopping showed a steady increase in weekly downloads, peaking at 658 in late November. Active users also rose steadily from 4.1K to a high of 4.5K by the end of December.
African Ladies Fashion experienced minor fluctuations in downloads, peaking at 527 in early December before dropping to 265 by the end of the month.
Women Ankara Styles had a modest download increase, with a peak of 359 in mid-December, before falling to 185 in the final week of the year.
For more detailed insights and data, visit Sensor Tower's platform.
