AI Insights · Timothy · January 2025
Top 5 Apparel Apps in the UK: Q4 2024 Performance Overview
Explore the performance trends of the top apparel apps in the UK during Q4 2024, including SHEIN, JD Sports, H&M, CIDER, and UNIQLO, with data insights from Sensor Tower.
In the fourth quarter of 2024, the top five apparel apps in the United Kingdom demonstrated varied performance trends on the unified platform. Here's a closer look at the weekly downloads and active users for each app, based on data from Sensor Tower.
SHEIN - Shopping Online maintained a strong presence with weekly downloads starting at approximately 169K, declining to around 108K by the end of December. Active users showed resilience, peaking at 8.9M in late November before dipping to 7.8M at the quarter's close.
JD Sports experienced a significant spike in downloads, reaching over 72K in early November. Active users rose steadily, peaking at about 724K at the end of November, showing a robust engagement level.
H&M saw a notable increase in downloads, with a high of 54K in early December. The active user base also expanded, peaking at approximately 1.25M in late November, indicating strong user retention.
CIDER - Clothing & Fashion demonstrated an upward trend in downloads, hitting a peak of 45K in late November. Active users increased consistently, reaching around 873K at the start of December.
UNIQLO - LifeWear showed a download peak at about 38K in mid-November. The active user count rose to approximately 200K by early December, reflecting a growing user base.
These insights highlight the dynamic nature of the apparel app market in the UK. For more detailed analytics and trends, visit Sensor Tower.
