AI Insights · Timothy · January 2025
Top 5 Apparel Apps in France: Q4 2024 Performance
Explore the performance of the top 5 apparel apps in France during Q4 2024, based on weekly downloads and active users.
In the final quarter of 2024, the top apparel applications in France demonstrated varied performance trends on the unified platform, combining data from both iOS and Android. This analysis is based on Sensor Tower's comprehensive data.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at approximately 166K and descending to around 94K by the end of December. Weekly active users showed a similar trend, beginning at 8.2M and dropping to about 7M.
Zalando – Online fashion saw relatively stable weekly downloads, peaking at 60K in early December. Active users increased from 2.5M to a high of 2.9M in late November before tapering off to 2.1M.
UNIQLO - LifeWear had a steady decline in downloads from 58K to 20K over the quarter. Active users followed a similar downward path, starting at 155K and decreasing to 124K.
ZARA downloads showed a notable spike in late November to 50K, while maintaining around 23K by the end of the year. Active users increased from 637K to a peak of 673K in late November, before settling at 598K.
H&M saw weekly downloads rise notably in late November to 57K, ending the quarter at 35K. Active users peaked at nearly 988K in late November, before declining to 596K.
For more detailed insights and data, visit Sensor Tower's platform.
