Top 5 Apparel Apps in Europe: Q4 2024 Performance

The fourth quarter of 2024 saw notable activity in the apparel app market across Europe, with several key players demonstrating significant trends in downloads and active user metrics. Data from Sensor Tower provides a comprehensive view of the performance of the top five apparel applications on a unified platform.

SHEIN - Shopping Online maintained a robust presence with weekly downloads peaking at approximately 1.1M in early October. Despite a gradual decline, it stabilized around 600K by the end of December. Active users showed a dynamic trend, starting at 63.9M and experiencing fluctuations, ultimately settling at 55.8M.

Zalando – Online fashion exhibited steady weekly downloads, ranging from 340K to 450K, with a notable peak in late November. Active users increased significantly from 21.6M to a peak of 26.3M, before ending the quarter at 20M.

ZARA experienced a surge in downloads, particularly in late November, reaching 712K. Active users also rose sharply, peaking at 10.4M in the same period, before ending the quarter at 8.7M.

H&M saw a consistent download pattern with a peak of approximately 481K in late November. Active users increased from 10.9M to 13.6M during the quarter, showcasing strong user engagement.

Trendyolmilla showed a steady increase in downloads early in the quarter, peaking at 286K in early November. Active users followed a similar trend, peaking at 6.7M in late November before slightly declining towards the end of the year.

These insights illustrate the dynamic nature of the apparel app market in Europe, with varying trends in user engagement and downloads. For more detailed analytics and insights, visit Sensor Tower's platform.