Top 5 Apparel Apps Performance on Unified Platform in Denmark: Q4 2024

During the fourth quarter of 2024, the top apparel applications in Denmark experienced varied performance in terms of downloads and active users, as per Sensor Tower's data.

Zalando – Online fashion showed a notable increase in weekly downloads, peaking at around 9K in late November. This was accompanied by a rise in weekly active users, reaching approximately 378K during the same period.

SHEIN - Shopping Online maintained a consistent presence with downloads initially at 6K, then experiencing a gradual decline to around 2.4K by mid-December. Active users fluctuated, starting from 204K and decreasing to 165K by the end of the year.

UNIQLO - LifeWear saw a decline in weekly downloads from 3.9K to 1.5K over the quarter, while active users showed a slight recovery towards the end, reaching 6.5K.

Boozt.com experienced a peak in downloads in late November at 6K. Weekly active users climbed steadily, hitting nearly 50K in early December.

Finally, H&M observed a modest increase in downloads, with a peak of 4.7K in late November. Active users fluctuated slightly, maintaining an average of around 105K throughout the quarter.

For further insights and detailed analytics, visit Sensor Tower.