Top 5 Apparel Apps Performance on Unified Platform in Germany Q4 2024

The fourth quarter of 2024 saw significant activity among the top apparel applications in Germany on the unified platform. Here's a closer look at the performance of these apps:

SHEIN - Shopping Online experienced a gradual decline in weekly downloads from early October, starting at around 131K and dropping to approximately 57K by the end of December. Despite this, the app maintained a robust user base, with weekly active users fluctuating from around 5.8M to 4.4M throughout the quarter.

Zalando – Online fashion showed a more stable trend in downloads, starting at 51K and peaking at nearly 69K in late November, before settling at 39K by the end of the year. Active users showed a similar pattern, rising to over 5.9M in late November before ending the quarter at around 4.3M.

Takko Friends saw fluctuating download numbers, with a notable peak of 74K in late November. Active user trends were variable, peaking at just over 1M in late October and December, with noticeable dips in between.

H&M began the quarter with downloads around 39K, peaking at 56K in late November, and finishing at 30K. Active users remained relatively stable, reaching a high of 3.7M at the end of November before declining slightly to 2.9M by the year's end.

ONLY STORES showed a steady increase in downloads mid-quarter, with a notable peak of 49K in early October. Active users saw a similar upward trend, starting from a mere 2K and reaching over 42K by the end of December.

These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends for these and other applications.