AI Insights · Timothy · January 2025
Top 5 Apparel Apps Performance in Colombia Q4 2024
Explore the performance trends of the top 5 apparel apps in Colombia during Q4 2024, highlighting downloads and active users on a unified platform.
The fourth quarter of 2024 witnessed interesting trends among the leading apparel applications in Colombia, as reported by Sensor Tower.
SHEIN - Shopping Online experienced significant fluctuations in weekly downloads, peaking at approximately 845K in late October. Despite a decline towards December, downloads surged again to over 208K in the final week. Active users showed a steady increase, reaching a high of around 6.1M by the end of the year.
adidas: Shop Shoes & Clothing saw a notable spike in downloads mid-quarter, with weekly numbers hitting 33.8K in mid-November. Active users also demonstrated growth, particularly in late November, where they reached a peak of 930K.
ZARA maintained a consistent download rate, with a slight increase towards the end of December, reaching about 7.6K. Active users showed a marked rise, especially in December, culminating in approximately 52.3K by the end of the quarter.
BERSHKA experienced a gradual increase in downloads, with a notable peak of 5.2K in the last week of December. Active user trends remained relatively stable, with a slight dip mid-quarter before recovering to around 8.6K.
Fashion Nova: Trendy Shopping had fluctuating download numbers, peaking at 3.5K in early November. Active users remained fairly consistent, with a slight increase towards the end of the year, reaching nearly 8K.
For more detailed insights into these trends, visit Sensor Tower.
