Top 5 Apparel Apps in Chile: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel applications in Chile demonstrated varied performance across downloads and active users. This analysis, based on Sensor Tower data, provides insights into the weekly trends for these leading apps.

SHEIN - Shopping Online maintained a strong presence in the market with weekly downloads starting at around 40.7K, slightly dipping mid-quarter, and then peaking at approximately 44.9K by the end of December. The app's weekly active users fluctuated, beginning at 3M and culminating at about 3M again, showing a resilient user base despite mid-quarter variations.

adidas: Shop Shoes & Clothing experienced a decline in weekly downloads from 20.8K at the quarter's start to 6.6K by the end. However, its weekly active users showed some resilience, starting at 225K and slightly decreasing to 185K, with a notable peak at 263K in early December.

Tricot saw its weekly downloads grow from 6.1K to a peak of 10.5K in early December before tapering off to 4.7K by the end of the quarter. This indicates a successful period of user acquisition in the middle of the quarter.

ZARA experienced steady download numbers, beginning at 4.2K and reaching a high of 9.8K in late December. The app's active users followed a similar pattern, with a start of 41K and ending on a high note at 36K, suggesting increased engagement during the holiday season.

Lastly, Fashion's Park showed a gradual increase in downloads from 4.3K to a peak of 3.7K in early December, closing the quarter with 2.6K. Despite the fluctuations, the app maintained a consistent presence in the market.

For more detailed insights and trends, visit Sensor Tower to explore the data further.