AI Insights · Timothy · January 2025
Top 5 Apparel Apps in Switzerland: Q4 2024 Performance
Explore the performance trends of the top 5 apparel apps in Switzerland during Q4 2024, highlighting download and active user metrics on a unified platform.
In the fourth quarter of 2024, Switzerland's top apparel applications showcased varying performance trends across downloads and active users, as reported by Sensor Tower.
Zalando – Online fashion saw an increase in weekly downloads, peaking at around 10.1K in late November. However, downloads declined to 4.2K by the end of December. Active users fluctuated, starting at approximately 627K and reaching a high of 750K in late November, before settling at 576K by the quarter's end.
For SHEIN - Shopping Online, weekly downloads started strong at 8.1K, then gradually decreased to 4.3K by year-end. Active users also saw a decrease from 357K to 272K, with a notable dip in mid-December.
The C&A Mode Online Shop experienced a significant spike in downloads, reaching 12.4K at the end of November, before dropping to 2.4K by December's close. Active users remained relatively stable throughout the quarter, ranging from 56K to 62K.
BESTSECRET downloads showed a peak of 5.3K in mid-November, followed by a decline to 2.9K. Active users increased steadily, starting at 63K and peaking at 102K before tapering to 73K by the end of December.
Finally, H&M downloads were stable, with a notable increase to 7.8K in late November, but ended the quarter at 2.5K. Active users grew from 149K to a peak of 172K in early December, closing the year at 143K.
For more detailed insights on these trends, visit Sensor Tower.
