AI Insights · Timothy · January 2025
Top 5 Apparel Apps Performance in Central America Q4 2024
Explore the performance of the top 5 apparel apps on a unified platform in Central America during Q4 2024, with insights from Sensor Tower.
The final quarter of 2024 showcased interesting trends for the top apparel apps in Central America. Here's a look at the performance based on data from Sensor Tower.
SHEIN - Shopping Online experienced a gradual decline in weekly downloads, starting at 610K and falling to 314K by the end of the quarter. Meanwhile, weekly active users fluctuated, peaking at 37.1M and closing at 31.4M.
Nike: Shoes, Apparel, Stories saw weekly downloads reach a high of 118K mid-November, while active users peaked at 2.8M during the same period, ending at 2.2M.
For adidas: Shop Shoes & Clothing, weekly downloads surged to 82K in mid-November, with active users rising to 1.3M before stabilizing around 1M.
H&M downloads increased to 37K in mid-November, while active users saw a boost to 742K, ending the quarter at 602K.
Lastly, ZARA showed consistent growth in downloads, peaking at 39K in late December, with active users climbing steadily to reach 427K.
For more detailed insights, visit Sensor Tower.
