AI Insights · Timothy · January 2025
Top 5 Apparel Apps in Bulgaria: Q4 2024 Performance
Explore the performance trends of the top apparel apps in Bulgaria for Q4 2024, with insights into downloads and active users from Sensor Tower.
In the fourth quarter of 2024, the top apparel applications in Bulgaria exhibited varied performance metrics across downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online saw a fluctuation in weekly downloads, starting at about 19.2K and closing the quarter at 16.9K. Active users reached a peak of approximately 637K in early November before settling around 552K by the end of December.
ABOUT YOU Outlet experienced a notable rise in weekly downloads in mid-December, achieving 10.2K. Active user numbers also increased significantly, growing from 12K to over 35K by the end of the quarter.
ABOUT YOU Online Fashion Shop recorded a surge in downloads in early November, with numbers hitting 10.4K, while active users displayed an upward trend, closing at around 238K.
Fashion Days showed a peak in downloads in the first week of November at approximately 14.9K. Active users climbed steadily, reaching around 92K in mid-November before tapering off to 57K by year-end.
efootwear.eu online shoe store experienced a peak in downloads at 11.6K in late November. The app’s active user base remained robust, peaking at 90K before closing the quarter at 55.7K.
These insights provide a glimpse into the dynamic landscape of apparel applications in Bulgaria. For more detailed data, visit Sensor Tower's platform.
