Top 5 Apparel Apps in Belgium: Q4 2024 Performance

In the fourth quarter of 2024, the top 5 apparel applications on the unified platform in Belgium showed varying trends in downloads and active users. According to data from Sensor Tower, here's an overview of their performance:

SHEIN - Shopping Online experienced a notable fluctuation in weekly downloads, starting at around 20.5K in early October and peaking at 28.4K by October 21. The downloads then gradually declined to approximately 12K by the end of December. The app maintained a strong presence with weekly active users rising from 1.35M to a high of 1.6M mid-quarter, before settling at around 1.16M.

Zalando – Online fashion showed a steady increase in downloads, particularly in November where it peaked at approximately 20.5K. Active users also followed a similar upward trend, reaching about 1.25M by the end of November.

C&A Mode Online Shop saw a significant rise in downloads around late November, reaching 12.6K. Active users showed growth from 79K to over 107K by early December.

H&M maintained relatively consistent download numbers, with a notable increase to 13.7K during the last week of November. Active users increased steadily over the quarter, peaking at around 276K in early December.

UNIQLO - LifeWear experienced a decline in downloads, starting at 7.8K and dropping to approximately 3.8K by year-end. Despite this, active users saw a resurgence in December, ending the quarter at about 12.8K.

For more detailed insights and trends, visit Sensor Tower's platform.