Top 5 Apparel Apps in Austria: Q4 2024 Performance

In the fourth quarter of 2024, the top apparel apps in Austria showed varied performance across downloads and active users. According to data from Sensor Tower, these trends offer a glimpse into the competitive landscape of apparel shopping apps.

SHEIN - Shopping Online saw its weekly downloads start at about 11.9K, gradually declining to 5.3K by the end of December. Meanwhile, weekly active users fluctuated, peaking at around 462.6K in late November before decreasing to approximately 355.7K by the end of the quarter.

Zalando – Online fashion experienced a decrease in weekly downloads, beginning at 8.4K and dropping to 4.9K. However, the app's weekly active users remained relatively stable, with a peak of 481K in mid-November and a slight decline to 367.4K by the end of December.

Takko Friends started the quarter with 8.8K downloads, facing a notable dip to 1.8K by late December. Active users also decreased from 83.5K to 26.7K over the same period, indicating a significant drop in user engagement.

For the C&A Mode Online Shop, weekly downloads showed an initial increase, peaking at 13.5K in late November, before declining to 3.1K. Active users followed a similar trend, rising to 89.9K and then dropping to 53.7K by the quarter's end.

Lastly, H&M experienced a decrease in downloads from 8.1K to 2.7K. Nonetheless, weekly active users remained relatively stable, fluctuating between 194.4K and 181.7K.

For more detailed insights and analysis, visit Sensor Tower's platform to explore the performance trends of these top apparel apps.