AI Insights · Timothy · January 2025
Top 5 Apparel Apps in Argentina Q4 2024: Unified Platform Performance
Explore the performance trends of the top apparel apps in Argentina during Q4 2024, featuring insights from Sensor Tower on downloads and active users.
In the fourth quarter of 2024, the top apparel applications in Argentina demonstrated varied performance trends across a unified platform, which includes data from both iOS and Android. Here’s a closer look at the numbers from Sensor Tower.
adidas: Shop Shoes & Clothing saw its weekly downloads peak at 46.9K at the start of the quarter, before gradually declining to around 12.5K by the end of December. Active users showed a similar trend, starting at 552K, reaching a high of 656K mid-quarter, and ending at approximately 504K.
SHEIN - Shopping Online maintained a consistent increase in downloads, climbing from 14K in early October to about 23.8K by the end of December. Active users followed a similar pattern, rising from 161K to a peak of 229K before settling at around 207K.
For ZARA, downloads were relatively stable, with a noticeable spike to 3.2K in the week before Christmas. Active users, however, experienced a decline from 29K to approximately 10.8K over the quarter.
The app 47 Street showed a modest increase in downloads, starting at 416 and peaking at 1.1K at the beginning of December, before tapering off to 459 by the end of the quarter.
Finally, PULL&BEAR experienced a steady growth in downloads, from 304 to a high of 588 by the year's end. Active users saw an increase from 1.3K to 1.7K, reflecting a similar upward trend.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the apparel app market in Argentina. For more detailed analytics and trends, visit Sensor Tower's comprehensive database.
