Leading Brands in Japan's Jobs & Careers Category: Q4 2024 Overview

Introduction

In Q4 2024, Japan's Jobs & Careers category experienced remarkable engagement across major platforms. This article examines the performance of top brands: Indeed, Recruit Holdings Co., Ltd. (リクルート), and リクナビNEXT. Utilizing Sensor Tower's comprehensive data, we explore audience trends, app engagement, and advertising strategies, providing unparalleled insights into these leading brands.

Indeed

Indeed's digital presence is robust, with its website indeed.com and the Indeed Job Search app.

• Audience Trends: From Q3 to Q4 2024, indeed.com maintained a stable monthly true audience of over 5M. Web-only visitors consistently outnumbered app-only users, with a notable increase in September peaking over 65M monthly visits. The website consistently drew more traffic compared to the app.

• App Engagement: The Indeed Job Search app saw monthly active users rise steadily, peaking at over 2.4M in October before stabilizing around 2.1M in December.

• Ad Spend & Channels: Indeed's monthly advertising spend showed fluctuations, with a significant peak in September exceeding $4M. YouTube and Instagram were the dominant channels, delivering the majority of impressions, particularly in September and December.

Recruit Holdings Co., Ltd. (リクルート)

Recruit Holdings, through its website r-agent.com and the 転職はリクルートエージェント/転職支援実績No1/転職アプリ app, showcased a dynamic digital footprint.

• Audience Trends: The monthly true audience for r-agent.com remained above 2M, with a stable web-only visitor base. December saw a dip in unique visits but an increase in visits per unique visitor, indicating deeper engagement.

• App Engagement: The app maintained a consistent monthly active user base, hovering around 350K, with a slight decline towards the end of the quarter.

• Ad Spend & Channels: Recruit Holdings' monthly ad spend peaked in September at over $12M, with a strong presence on YouTube and Instagram. These platforms delivered the highest impressions, underscoring their strategic importance.

リクナビNEXT

リクナビNEXT's platform includes rikunabi.com and the 転職 はリクナビネクスト 仕事探し・求人の転職サイト/アプリ app.

• Audience Trends: The website's monthly true audience exceeded 3M at the start of the quarter but saw a gradual decline, reaching just above 2M by December. The web audience remained dominant, with a consistent visits per unique visitor ratio.

• App Engagement: The app's monthly active user base was stable, starting at over 190K and ending at approximately 160K in December.

• Ad Spend & Channels: Monthly advertising expenditure increased notably in November, surpassing $5M. YouTube was the leading channel for impressions, reflecting a strong OTT strategy.

Conclusion

Japan's Jobs & Careers category in Q4 2024 highlighted the dynamic digital strategies of Indeed, Recruit Holdings, and リクナビNEXT. Sensor Tower's comprehensive data provided critical insights into audience behavior and advertising effectiveness across platforms. As these brands continue to evolve, Sensor Tower remains an indispensable resource for understanding the intricacies of digital engagement and advertising trends.

For more details on Web Insights, explore Sensor Tower's Web Insights. For advertising data, visit Pathmatics, and for app performance, check App Performance Insights.