Top 5 iOS Utility Apps in South Africa: Q4 2024 Performance

In the fourth quarter of 2024, the top utility applications on iOS in South Africa demonstrated varied performance patterns in terms of downloads, revenue, and active users. Here's a closer look at their trends:

Truecaller: Premium Caller ID showed a consistent weekly revenue, peaking at approximately $13.2K in late November. Downloads were highest in early October at about 9.9K, with a notable decline towards the end of December. Active users increased steadily, reaching 1.7M by early December.

Cleanup: Phone Storage Cleaner maintained a stable revenue throughout the quarter, ending with $7.5K in the last week of December. The app's downloads fluctuated, peaking at 3.5K in early December, while active users saw minor fluctuations, stabilizing around 2.5K by the quarter's end.

NordVPN: VPN Fast & Secure experienced a gradual increase in revenue, culminating in $6.1K at the end of December. Downloads remained relatively stable, with a slight increase in late December reaching 1K. Active users showed a slight upward trend, finishing the quarter at approximately 4.8K.

ExpressVPN · Secure & Fast VPN had variable revenue, peaking at $5K in late November. Downloads were consistent, with a minor rise in late December reaching 549. Active users remained steady around 3.7K throughout the quarter.

Cleaner Guru: Clean Up Storage saw declining revenue, ending at $2.6K in the final week of December. Downloads dropped significantly mid-quarter, with a resurgence to 2.8K by the end. Active users decreased throughout the quarter but rebounded to 2.7K in the last week.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored further.