Top Utilities Apps on iOS in New Zealand: Q4 2024

In the fourth quarter of 2024, the top utility apps on iOS in New Zealand showcased varied performance trends, as reported by Sensor Tower.

NordVPN: VPN Fast & Secure saw a notable increase in weekly revenue, peaking at around $4.8K in mid-November, before ending the quarter at $3.6K. Weekly downloads began at 2.9K, experiencing a decline throughout the quarter, stabilizing around 700. Active users started strong at 20.2K but decreased mid-quarter, finishing at 13.1K.

Cleanup: Phone Storage Cleaner maintained a steady revenue trend, fluctuating around $3.5K to $3.9K, with slight peaks and troughs. Downloads showed a significant increase towards the end of December, reaching 1.4K, while active users saw a sharp rise, closing at 777.

ExpressVPN · Secure & Fast VPN experienced a decline in revenue, starting at $3.9K and tapering to $2.7K by the end of the quarter. Downloads and active users followed a similar downward trend, with downloads decreasing from 1.9K to just under 600, and active users dropping from 3.9K to 2.3K.

AI Cleaner: Clean Up Storage displayed a consistent revenue increase, peaking at $1.9K in late November. Downloads saw a mid-quarter peak at 1K but decreased towards the end of the year. Active users rose steadily, reaching over 4.8K by late November.

Norton 360 Security & VPN presented a fluctuating revenue path, ranging from $1K to $1.7K. Downloads remained relatively stable, with a slight increase towards the end of the year, while active users showed gradual growth, ending the quarter at 1.6K.

For more detailed insights, visit Sensor Tower's platform.