AI Insights · Timothy · January 2025
Top 5 Utilities Apps on iOS in Nigeria: Q4 2024 Performance
Explore the Q4 2024 performance of the top utilities apps on iOS in Nigeria, featuring insights on downloads, revenue, and active users from Sensor Tower.
During the fourth quarter of 2024, the top utilities applications on iOS in Nigeria showcased varied performance trends in terms of downloads, revenue, and active users, according to Sensor Tower data.
NordVPN: VPN Fast & Secure experienced a noticeable increase in weekly revenue, peaking at approximately $716 in the final week of December. Downloads saw a late-quarter surge, reaching 3.9K in the same week. However, weekly active users showed a slight decline from 27.5K to 21K throughout the quarter.
ExpressVPN · Secure & Fast VPN maintained a steady download rate, hovering around 3.6K weekly, with a peak in late December. Revenue fluctuated, hitting a high of $626 in the week of December 23. Active users varied, starting at 18.7K and ending at 18.5K.
Cleanup: Phone Storage Cleaner saw a significant dip in weekly downloads mid-quarter, dropping to just 872 in mid-December. Revenue remained relatively stable, with minor fluctuations, averaging around $380. Active users followed a similar trend, decreasing from 2.6K to 1K.
Truecaller: Premium Caller ID consistently led in downloads, consistently around 10K weekly, peaking at 10.3K in late December. Revenue was stable, averaging $400 weekly, while active users remained robust, fluctuating slightly around 1.2M.
Lastly, Ubox showed steady growth in active users, increasing from 2.2K to 2.7K, while downloads reached a peak of 441 in early December. Revenue showed variability, peaking at $304 in late December.
These insights illustrate the dynamic nature of the utilities app market in Nigeria during Q4 2024. For more detailed analytics, visit Sensor Tower.