AI Insights · Timothy · January 2025
Top 5 Shopping Apps on iOS in Romania Q4 2024
Explore the performance trends of the top 5 shopping apps on iOS in Romania during Q4 2024, with insights from Sensor Tower.
In the fourth quarter of 2024, the performance of the top shopping applications on iOS in Romania showcased varying trends in downloads and active users, as reported by Sensor Tower.
Trendyol: Online Shopping saw a peak in weekly downloads at around 39K in mid-November, before a gradual decline to approximately 18K by the end of December. The app's weekly active users initially increased, reaching a high of 748K in early November, then decreased to 570K by year-end.
Temu: Shop Like a Billionaire experienced a variable download pattern, starting at 17K and dipping to about 6K mid-December, then climbing back to 13K in the final week. Active users remained relatively stable, with a minor dip in December, closing the year with around 591K.
Mein dm downloads showed a notable increase in early December, peaking at 14K, though they dropped to 4K by the end of the month. Active users grew steadily, reaching 227K in mid-December before settling at 182K.
Sinsay - moda i zakupy online downloads fluctuated, peaking at 11K in early December, then declining to 5K by the end. Active users peaked at 321K in early December, showing a decreasing trend to 218K by the last week.
Zalando – Online fashion experienced a significant boost in downloads early November with 16K, followed by a decline to 6K. Active users saw a rise to 283K in early November and ended the year at 237K.
These insights highlight the diverse dynamics of shopping app usage in Romania, with more detailed analytics available through Sensor Tower.