AI Insights · Timothy · January 2025
Top 5 Shopping Apps on iOS in New Zealand: Q4 2024 Performance
Explore the performance of the top shopping apps on iOS in New Zealand during Q4 2024, featuring trends in downloads and active users.
In the final quarter of 2024, the top shopping apps on the iOS platform in New Zealand showed varied performance in terms of downloads and active users. Here, we explore the trends observed for the leading apps.
Temu: Shop Like a Billionaire saw a steady pattern in weekly downloads, starting at around 7.8K and fluctuating slightly to end the quarter at approximately 7.4K. Its weekly active users demonstrated a gradual increase, peaking at about 422K in early December before closing the quarter at 398K.
Everyday Rewards experienced a significant increase in weekly downloads mid-quarter, reaching a high of 9K towards the end of November. Weekly active users also rose, starting the quarter at 130K and peaking at 147K in mid-December.
New World NZ had a notable rise in weekly downloads, peaking at 5.2K in late October. The app's active users increased steadily, reaching a high of 39K in mid-December.
SHEIN - Shopping Online maintained a consistent download rate, with minor fluctuations from 3.1K to 3.4K throughout the quarter. Active users showed a downward trend, starting at 84K and ending at 69K.
Lastly, ShopBack: Cashback & Rewards experienced an early spike in downloads, reaching 5.4K in late November. The app's active users rose from 11K to 15.5K during the same period.
These insights highlight the dynamic nature of the shopping app market in New Zealand. For more detailed analytics, visit Sensor Tower for comprehensive app performance data.
