Top Shopping Apps on iOS in Italy: Q4 2024 Performance

During the fourth quarter of 2024, the top shopping applications on iOS in Italy showed varied performance in terms of downloads and active users, with data provided by Sensor Tower.

Temu: Shop Like a Billionaire experienced a decline in weekly downloads, starting at around 61K and ending the quarter at approximately 38K. However, weekly active users saw some fluctuation, peaking at 2.3M mid-quarter before closing at 2.2M.

AliExpress - Shopping App showed an initial increase in downloads, reaching up to 54K in November, but ended with a dip to 31K. Active users, however, consistently grew, peaking at over 1M by the end of December.

SHEIN - Shopping Online had a noticeable drop in downloads throughout the quarter, starting at 38K and decreasing to 20K. Despite the drop in downloads, active users remained strong, with numbers peaking at over 3M in November before stabilizing at around 2.3M.

Amazon Shopping maintained steady download numbers, with a slight peak at 38K in late November. Active user numbers were robust, peaking at nearly 6.9M during the quarter.

Zalando – Online fashion saw a significant increase in downloads in November, reaching 44K, before stabilizing. Active user numbers also climbed, peaking at over 1.6M in late November.

These trends illustrate the dynamic nature of the shopping app market in Italy, with each app showing unique patterns in user engagement and downloads. For more detailed insights, visit Sensor Tower.