Top 5 Shopping Apps on iOS in Europe Q4 2024

In the fourth quarter of 2024, Temu: Shop Like a Billionaire saw a dynamic trend in weekly downloads across Europe. Starting at approximately 1.15M downloads in early October, the app experienced a gradual decline, closing the year with around 784K downloads. Despite this, weekly active users remained robust, increasing from 29.4M to over 32.2M by the end of December.

SHEIN - Shopping Online maintained a consistent presence with weekly downloads peaking at 379K initially, and then dropping to 253K by the end of the quarter. The active user base showed resilience, with numbers fluctuating but generally maintaining around 19.9M by the close of the year.

Lidl Plus demonstrated a steady pattern in downloads, starting at 288K and peaking at 316K mid-December, before a slight dip to 245K. The app's active user base showed a positive upward trend, reaching over 18M users in the final week of the year.

AliExpress - Shopping App experienced a notable increase in downloads during November, reaching a high of 377K. By the end of December, downloads had decreased to 247K. Active users mirrored this trend, growing from 12.4M to a peak of 15.5M before settling at 14M.

Zalando – Online fashion showed a varied pattern in downloads, starting at 159K and seeing a peak of 274K in late November, before declining to 143K. The active user count followed a similar trajectory, peaking in late November with over 10.7M users.

These insights, sourced from Sensor Tower, offer a snapshot of the competitive landscape among top shopping apps in Europe. For more detailed analytics and trends, visit Sensor Tower's platform.