AI Insights · Timothy · January 2025
Top 5 iOS News Apps in Nigeria: Q4 2024 Performance
Explore the performance trends of the top 5 news applications on iOS in Nigeria during the fourth quarter of 2024, with insights on downloads, revenue, and active users.
In the fourth quarter of 2024, the performance of the top news applications on iOS in Nigeria showcased varied trends in downloads, revenue, and active users. Here's a closer look at the top five apps:
X from X Corp. saw its weekly revenue peak at approximately $10.6K in late November. Downloads spiked to around 46K in the first week of November, while active users remained strong, fluctuating around 2M throughout the quarter.
财新-CaiXin experienced a sharp decline in both downloads and revenue. By the end of December, weekly downloads dwindled to zero, and revenue followed a similar trend, dropping to negligible amounts. Active users slightly decreased, starting at 91 and stabilizing around 93.
The Economist - News, Podcasts had a mixed quarter. Revenue peaked at $504 in early December, while downloads reached a high of 117 in late December. Active users showed an upward trend, increasing from 347 to 405 by the end of the quarter.
Bloomberg: Business News Daily maintained steady download numbers, with a peak of 169 in early December. Revenue saw fluctuations, reaching $175 in mid-November. Active users remained relatively stable, averaging around 350 throughout the period.
Finally, Medium: Read & Write Stories saw a notable increase in downloads, especially towards the end of December, peaking at 718. Revenue also increased, reaching $250 in the final week. Active users rose from 10.5K to 10K by quarter's end.
These insights are based on data from Sensor Tower, offering a comprehensive view of the app market dynamics in Nigeria. For more detailed analysis, visit Sensor Tower.