Top 5 Lifestyle Apps on iOS in Oceania Q4 2024

In the fourth quarter of 2024, the top lifestyle applications on iOS in Oceania demonstrated varied performance trends in terms of downloads and active user engagement. Here’s a closer look at the top five apps:

Pinterest showed a consistent download pattern, with numbers fluctuating between 14K and 19K. Notably, the app peaked at 19.8K downloads in the week of December 23. Active users varied slightly, starting at 4.9M and experiencing a dip to 4.6M before closing the quarter at 4.8M.

Fresha for customers maintained a steady download rate, ranging from 7.7K to 17K. The app had a notable increase in active users, starting at 50K and reaching a peak of 73.5K in mid-December, before ending the quarter at 58.1K.

Google Home downloads were relatively stable, with a notable spike to 19.9K in the week of December 23. Active users showed a general upward trend, starting at 739K and peaking at 873K in early December, concluding at 863K.

realestate.com.au - Property experienced a decline in downloads, beginning at 11.4K and decreasing to 7.7K by December 23, before slightly recovering to 10.7K. Active users also showed a downward trend, from 1.1M to 965K by the end of the quarter.

Finally, drawnames | Secret Santa app witnessed a significant rise in downloads, peaking at 22.7K in late November before declining sharply to 294 by the year's end. Active users followed a similar pattern, increasing to 63.3K in early December and then dropping to 14.9K.

These insights are sourced from Sensor Tower, where more detailed analytics and data can be explored further.