Top 5 Lifestyle Apps on iOS in New Zealand: Q4 2024 Performance

In the fourth quarter of 2024, the top lifestyle applications on the iOS platform in New Zealand demonstrated varied performance trends. Here’s a closer look at the data from Sensor Tower.

Z Energy App showed consistent weekly downloads, peaking at around 4.3K in early November. Active users fluctuated, with a high of approximately 48.9K in mid-December, despite a noticeable dip in late December.

Pinterest experienced a steady download rate, with a significant increase to 2.8K in the week leading up to Christmas. Active users initially rose to a peak of about 206.8K in mid-October, followed by a gradual decline towards the end of the quarter.

Google Home downloads remained stable, with a notable spike to 2.9K in the week before Christmas. Weekly active users increased steadily, reaching nearly 79K by the end of December.

Amazon Alexa saw a remarkable surge in downloads in the week of December 23, soaring to 7.4K. Active users showed a slight increase, peaking at 19.3K during the same period.

Finally, Fresha for customers had a moderate download trend, with a peak of 1.4K in mid-December. Active users consistently increased, hitting a high of 7.8K in mid-December before stabilizing.

These insights highlight the diverse engagement patterns of lifestyle apps in the region. For more in-depth analysis, visit Sensor Tower’s platform.