Top 5 Lifestyle Apps on iOS in the Middle East Q4 2024

The fourth quarter of 2024 saw notable trends in the performance of the top lifestyle applications on the iOS platform in the Middle East. Here, we explore the dynamics of these apps, focusing on their weekly downloads, revenue, and active users.

Pinterest maintained a consistent level of weekly downloads, starting at around 58K in early October and slightly decreasing to approximately 52K by the end of December. The weekly active users exhibited a similar consistency, hovering around 5.8M throughout the quarter without significant fluctuations.

HlTV - video & drama experienced growth in both revenue and user engagement. Weekly revenue increased steadily, peaking at nearly $6.6K in the last week of December. Downloads followed a similar upward trend, starting at 27.9K and reaching over 60K by the quarter's end. Active users also rose, ending the quarter with about 264K.

AlMosaly: athan, prayer time saw fluctuations in its weekly revenue, which reached a high of approximately $4.7K in December. Downloads started at 21.1K and showed a slight decline, settling at around 18.9K. The app's active user base remained robust, averaging over 1.3M users throughout the quarter.

Hl TV : K Drama, Movies showed a stable pattern in weekly downloads, with a notable increase from 13.8K to over 21K by December. Active users also grew, reaching about 64.6K at the quarter's close.

Urban Company (Prev UrbanClap) demonstrated a unique trend, with weekly downloads peaking at 26.1K in early December. The active user count, however, showed a gradual decline from 92.4K in October to 65.4K by the end of December.

These insights, provided by Sensor Tower, highlight the dynamic nature of lifestyle apps in the Middle East. For further analysis and data, visit Sensor Tower's platform.