Top 5 Lifestyle Apps on iOS in Kenya Q4 2024

The fourth quarter of 2024 saw interesting trends in the performance of the top lifestyle apps on the iOS platform in Kenya. Based on the data from Sensor Tower, here’s a detailed look at how these apps fared.

• Pinterest experienced a steady increase in weekly downloads, starting from 1.8K and reaching 2.1K by the end of December. The app's weekly active users also showed an upward trend, growing from approximately 143K to 165K throughout the quarter.

• MySafaricom App maintained a consistent download pattern, with numbers fluctuating between 1.6K and 2K. The active user base showed a gentle increase from 14.5K to 15.5K over the same period.

• Glovo: Food Delivery, Takeaway had a modest download range, with figures moving from 1.1K to 1.4K. Active users, however, saw a decrease from 28K to around 22K by the end of the quarter.

• Tinder Dating App: Date & Chat showed varied performance with weekly revenue peaking at $1.8K in early December. Downloads were relatively stable, oscillating between 575 and 827, while active users fluctuated around the 7.9K mark.

• Magic Cleaner-Easy cleanup saw a peak in revenue at $416 towards the end of December. Downloads were highest at 857 in October before settling around 500. Active users gradually increased from 1.5K to nearly 2.5K.

These insights reflect an evolving landscape for lifestyle applications in Kenya, with varied trends in user engagement and app adoption. For more detailed insights and data, visit Sensor Tower.