Top 5 Lifestyle iOS Apps in Italy Q4 2024

In the fourth quarter of 2024, IO from PagoPA S.p.A. experienced significant fluctuations in download numbers, starting at approximately 14K downloads in early October and peaking at around 76K in the first week of December. The app's weekly active users also saw an increase, beginning at nearly 199K and reaching over 514K in early December, before settling at about 306K by the end of the quarter.

Glovo: Food Delivery, Takeaway maintained a steady download rate throughout the quarter, with numbers hovering around 20K to 26K weekly. Its active user base showed a slight increase, starting at approximately 258K and ending the quarter at 275K, with a peak of nearly 279K in mid-December.

Pinterest saw relatively stable download figures, ranging from 17K to 26K per week, with a notable increase in the last two weeks of December. The app's active users remained consistently high, fluctuating slightly around the 2.6M to 2.8M mark throughout the quarter.

Amazon Alexa downloads varied significantly, starting at approximately 8.5K in early October and spiking to around 35K in late December. The app's active users mirrored this trend, increasing from about 180K to over 225K by the end of December.

Finally, Immobiliare.it - Indomio experienced a gradual decline in downloads, beginning at around 12K and decreasing to nearly 5.6K in mid-December, before a slight recovery to 9.9K by the end of the month. Its active users showed a downward trend from approximately 216K to 172K over the quarter.

These insights, sourced from Sensor Tower, provide a snapshot of the dynamic landscape of lifestyle apps on iOS in Italy, with more detailed analytics available on the Sensor Tower platform.