AI Insights · Timothy · January 2025
Top 5 Lifestyle Apps on iOS in Australia: Q4 2024 Performance
Explore the performance trends of the top lifestyle apps on iOS in Australia during Q4 2024, highlighting download and active user data.
The fourth quarter of 2024 saw intriguing trends among the top lifestyle apps on the iOS platform in Australia. Here's a closer look at their performance based on data from Sensor Tower.
Pinterest experienced a fluctuating trend in weekly downloads, starting at around 14K and peaking at 17K towards the end of December. Active user numbers began at approximately 4.7M, saw a dip mid-quarter, and closed the year at 4.6M.
Fresha for customers showed a decline in weekly downloads from 15K to 9K by the end of the quarter. Active users initially increased, reaching a high of 66K mid-December, before dropping to 51K by year-end.
Google Home maintained a consistent download pattern, with a notable increase to 17K during the holiday season. Active users grew steadily, starting at 668K and finishing strong at 784K.
realestate.com.au - Property saw a gradual decline in downloads, starting at 11K and dropping to 10K by December. Active user numbers decreased from 1.1M to just under 1M throughout the quarter.
Lastly, the drawnames | Secret Santa app experienced a surge in downloads, peaking at 21K in late November before falling sharply to 292 at the end of December. Active users mirrored this trend, reaching 61K in early December before dropping to 14K.
These insights provide a snapshot of the dynamic app landscape in Australia. For a deeper dive into these trends, visit Sensor Tower for comprehensive analytics.
