AI Insights · Timothy · January 2025
Top 5 iOS Insurance Apps in New Zealand: Q4 2024 Performance
Explore the performance trends of the top 5 iOS insurance apps in New Zealand during Q4 2024, including download and active user metrics from Sensor Tower.
In the fourth quarter of 2024, the top insurance apps on the iOS platform in New Zealand displayed varied performance trends. This analysis, based on data from Sensor Tower, highlights key metrics such as weekly downloads and active users.
My Southern Cross saw a notable increase in weekly downloads, particularly mid-December, peaking at approximately 1.5K. Active users remained relatively steady, with a slight increase from 8.5K at the start of the quarter to about 9.8K in mid-December.
AMI maintained a consistent download rate throughout the quarter, with numbers generally fluctuating between 300 and 450 per week.
State experienced a gradual decline in downloads, starting from around 400 in early October and decreasing to about 270 by the end of December.
my nib NZ had a notable spike in downloads in mid-October, reaching over 300, before stabilizing between 50 and 120 towards the end of the quarter.
Finally, Cover-More showed a steady download pattern, with numbers ranging from 60 to 130, peaking slightly in mid-December.
These insights provide a snapshot of the insurance app market's dynamics in New Zealand, offering more detailed analyses through Sensor Tower's platform.
