AI Insights · Timothy · December 2024
Top 5 iOS Insurance Apps in Mexico: Q4 2024 Performance
Explore the performance trends of the top insurance apps in Mexico on iOS during Q4 2024. Discover download and active user trends for the leading apps.
In the fourth quarter of 2024, the top five insurance applications on the iOS platform in Mexico showcased varied performance trends. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active user statistics for each app.
Soy Cliente GNP, developed by GNP Seguros, maintained a consistent download pattern. Weekly downloads fluctuated, peaking at around 3.6K by the end of December. The app's active user base was stable, increasing from approximately 29.6K to 34.1K over the quarter.
QMóvil, by Quálitas Compañia de Seguros, experienced a gradual decline in weekly downloads, starting from roughly 1.5K in early October to about 1K at year-end.
Mi MetLife showed some volatility in downloads. The app began the quarter with about 500 downloads, spiking to over 1.9K in mid-November, and ending with around 1.1K. Active users increased steadily, reaching over 24.4K by the end of December.
My AXA México had relatively stable download numbers, with slight fluctuations around the 800 mark throughout the quarter. Active users also remained consistent, ending the period slightly below 8K.
SMNYL Central FAD, from Seguros Monterrey New York Life, showed a more pronounced variation in downloads, starting at 645 and dropping to 425 by the end of December.
These insights reflect the dynamic nature of the insurance app market in Mexico. For more detailed analytics, visit Sensor Tower's platform.
