AI Insights · Timothy · January 2025
Top 5 iOS Books Apps in New Zealand: Q4 2024 Performance
Explore the performance trends of the top 5 iOS books apps in New Zealand during Q4 2024, highlighting downloads, revenue, and active users.
In the fourth quarter of 2024, the top iOS books apps in New Zealand demonstrated varied performance across downloads, revenue, and active users. Here's a closer look at the trends.
Amazon Kindle saw a notable increase in weekly downloads, peaking at approximately 2.3K in late December. Despite fluctuations, weekly active users remained steady, closing the quarter at around 20.5K.
Libby, the library app maintained a consistent weekly download rate, which climbed to just over 1K by the end of December. Active users showed a strong upward trend, ending the quarter with about 38.3K users.
Audible: Audiobooks & Podcasts experienced a stable revenue stream, averaging around $22K to $27K weekly. Downloads increased slightly, reaching 814 in the week before Christmas, while active users grew to nearly 39.4K by the end of the quarter.
Goodreads: Book Reviews showed significant growth in downloads, surging to 1.6K in the final week of December. Active users also increased steadily, concluding the quarter at approximately 20.6K.
Lastly, BorrowBox had a modest climb in downloads, reaching 420 by the end of the quarter. Active users fluctuated slightly, ending December with around 11.7K users.
For more detailed insights and data, visit Sensor Tower.