AI Insights · Timothy · December 2024
Top 5 Books Apps on iOS in Kenya: Q4 2024
Explore the performance of the top 5 books apps on iOS in Kenya during Q4 2024, highlighting trends in downloads, revenue, and active users.
In the fourth quarter of 2024, the iOS platform in Kenya saw notable activity in the Books category. Here, we analyze the performance of the top five applications based on data from Sensor Tower.
Audible: Audiobooks & Podcasts had a dynamic quarter. Weekly revenue showed peaks, particularly reaching around $1.3K mid-November. Download numbers varied, with a significant rise to 105 in the last week of December. Active users fluctuated, starting at 1.6K and ending the quarter at 1.5K.
GoodNovel - Booktok, Stories experienced steady growth in active users, culminating at 548 by the end of December. Revenue remained relatively stable, with a peak of $544 in mid-November. Downloads surged to 110 in the final week.
Everand: Audiobooks & Ebooks saw a consistent pattern in active users, maintaining around 50-60 throughout the quarter. Revenue peaked at $513 in early December, while downloads remained modest, reaching a high of 17 at the end of November.
NovelBar had a varied quarter with revenue peaking at $335 in mid-November. Downloads were minimal but ended the year strongly at 40. Active users peaked at 40 in the last week of December.
Finally, MoboReader showed a decline in active users, starting at 94 and ending at the same number. Revenue saw a notable peak of $319 in late November, while downloads were highest at 55 in the last week of October.
For more detailed insights on these trends, visit Sensor Tower.