AI Insights · Timothy · January 2025
Top 5 iOS Apparel Apps in South Africa: Q4 2024 Performance
Explore the performance trends of the top 5 apparel apps in South Africa on iOS during Q4 2024, based on Sensor Tower data.
In the final quarter of 2024, the top five apparel apps in South Africa on the iOS platform showed varied performance trends. Sensor Tower's data provides insights into their weekly downloads and active users.
SHEIN - Shopping Online saw its weekly downloads peak at 16K in mid-October before experiencing a gradual decline, finishing the quarter at 8.7K. Active users began at over 1M, peaking in early November at 1.17M, then declined, ending the year at approximately 900K.
Nike: Shoes, Apparel, Stories maintained a stable download rate, reaching a high of 4K in late November. Active users increased steadily from 25.5K to a peak of 35.8K in early December, before settling at 29.4K.
Cotton On downloads spiked to nearly 5K in late November. The active users mirrored this trend, rising to 7.1K in the same period, before stabilizing at around 5K by the end of December.
adidas: Shop Shoes & Clothing experienced a notable increase in downloads, peaking at 4.5K in late November. Active users surged from 7.8K to over 31K by early December, indicating growing engagement.
MyRunway SA Fashion Shopping downloads peaked at 3.9K in late November. Unfortunately, the active user data for this app was not available.
These insights from Sensor Tower provide a comprehensive view of the competitive landscape of apparel apps in South Africa for Q4 2024. For more detailed analytics, visit Sensor Tower's platform.
