AI Insights · Timothy · January 2025
Top 5 iOS Apparel Apps in the US: Q4 2024 Performance
Discover the performance trends of the top apparel apps on iOS in the US during Q4 2024, with insights into downloads and active users.
In the fourth quarter of 2024, the leading apparel apps on the iOS platform in the United States demonstrated notable trends in downloads and active users.
SHEIN - Shopping Online started the quarter with weekly downloads around 364K, gradually decreasing to approximately 284K by the end of December. The app saw a decline in weekly active users from 15.8M in early October to 13.9M at the end of December.
Nike: Shoes, Apparel, Stories experienced a significant increase in downloads, peaking at about 229K in late November. Weekly active users also rose sharply, reaching 4.8M before declining to 2.4M in the last week of December.
lululemon saw a substantial rise in downloads mid-quarter, peaking at 182K in late November. Active users followed a similar trend, climbing to 393K before settling at 301K by the end of the year.
GOAT – Sneakers & Apparel had a consistent increase in downloads, peaking at 111K in late November. Active users increased steadily, hitting a peak of 1.8M in late November.
Old Navy: Shop for New Clothes showed fluctuations in downloads, with a high of 93K in late November. Active users peaked at 23K during the same period before declining towards the end of the quarter.
These insights are based on data from Sensor Tower, where you can find more detailed analytics about app performances.
