AI Insights · Timothy · January 2025
Top 5 Apparel Apps Performance on iOS in Tunisia, Q4 2024
Explore the download and user activity trends of the top apparel apps in Tunisia during Q4 2024, based on Sensor Tower data.
In the fourth quarter of 2024, the top apparel applications on the iOS platform in Tunisia displayed varied performance in terms of downloads and active users, as reported by Sensor Tower.
SHEIN - Shopping Online saw its weekly downloads peak at approximately 3.4K in mid-November, with a notable decline towards the end of December to about 1.6K. Active users for the app increased steadily from 36.7K in early October to a peak of 45.8K by late November, before dropping to 38.3K by the end of the quarter.
ZARA experienced a significant spike in downloads, reaching 1.1K during the last week of November. Active users also rose from 4.4K at the start of the quarter to a high of 7.6K in late November, before settling at 6.2K by the end of December.
BERSHKA saw a consistent increase in downloads, peaking at 564 in the last week of November. Active users mirrored this trend, increasing from 3.4K to a peak of 6.8K by late November.
PULL&BEAR downloads reached their highest point at 690 in late November, with active users also climbing from 8.3K to a high of 10.6K. The app concluded the quarter with 8.5K active users.
Stradivarius - Clothing Store had its downloads peak at 395 in late November. Active users fluctuated throughout the quarter, starting at 4K, peaking at 4.7K in December, and ending at 3.9K.
These insights provide a glimpse into the performance dynamics of top apparel apps in Tunisia. For more comprehensive data and analysis, visit Sensor Tower.