Top 5 Apparel Apps on iOS in South America: Q4 2024

In the fourth quarter of 2024, the top apparel applications on the iOS platform in South America showed varied performance in terms of downloads and active user engagement. Here's a closer look at the trends observed for these leading apps.

SHEIN - Shopping Online maintained a strong presence with weekly downloads peaking at approximately 250K in early November. However, there was a gradual decline towards the end of the quarter, reaching around 140K by the last week of December. Active users fluctuated throughout the quarter, starting from 11M and dipping to approximately 10.7M by the end of December.

Lojas Renner - Comprar Roupas saw a notable increase in downloads, reaching about 60K in late November. Active users mirrored this trend, peaking at approximately 3.3M at the same time.

Nike App: Roupas, Tênis e mais experienced a significant rise in downloads, with numbers peaking at 67.4K by the end of November. Active user engagement also increased, reaching a high of approximately 473K in the same period.

adidas: Shop Shoes & Clothing showed an upward trend in downloads, peaking at around 55.5K in late November, while active users saw a substantial rise to about 857K, indicating increased user engagement.

C&A - Comprar roupas had a steady increase in downloads, peaking at nearly 40K in early December. Active users rose to approximately 1.26M by late November, before stabilizing towards the end of the quarter.

These insights, derived from Sensor Tower data, provide a snapshot of the dynamic app performance in the apparel sector across South America. For more detailed insights and trends, visit Sensor Tower.